What the work actually involves
You will be handed documents of the kind you already produce or approve: a creative brief, a brand architecture recommendation, a channel-mix rationale, a tone-of-voice guide, a competitive positioning deck. Some are human-authored reference material; many are model outputs you are asked to grade against a rubric. The task is rarely "is this good?" — it is "does this brief give an agency enough to work from, and where exactly does it fall short?" You write the reasoning, cite the specific line or slide, and propose the correction. Expect Excel and PowerPoint to appear in the source material and in your deliverables; formatting fidelity is part of what gets assessed.
What the platform screens for
- Verifiable domain history. Which brands, which categories, in-house or agency, what you owned versus contributed to.
- Rubric discipline. Whether you can suppress personal taste when the guideline says something different, and flag the guideline instead of quietly overriding it.
- Written precision. Feedback that names the flaw and its consequence, not adjectives. "Positioning statement claims two mutually exclusive benefits" beats "feels unfocused."
- Consistency under volume. Graders whose scores drift across a batch get down-weighted regardless of how sharp any single review is.
Logistics
Fully remote and asynchronous, restricted to the United States, Europe, the UK, or Canada. Work arrives in batches; most contributors take on 10–20 hours a week and choose their own hours, though projects sometimes come with a delivery window measured in days rather than weeks. Onboarding usually includes a calibration set scored against reference answers before paid work opens up, and continued access depends on staying inside inter-rater agreement bands.